Welcome to the websites of Vail Resorts. The Vail Corporation and its affiliates ("Vail Resorts", "we", "us", or "our") provide these websites to you, subject to the following Terms of Use ("Terms of Use"), which  govern your use of any of our websites containing a link to these Terms of Use (collectively, the “Sites”).  Please read these Terms of Use carefully before using our Sites. By using any of our Sites, you agree to these Terms of Use. If you do not agree to these Terms of Use, you should not use our Sites or the services we provide on them.

By agreeing to the Terms of Use, you agree to the terms of our Online Privacy Policy, which is expressly incorporated into these Terms of Use. All personal data provided to us as a result of your use of these Sites will be handled in accordance with our Privacy Policy. 

We may also require you to follow additional rules or guidelines in order to sign up to use various special features or password-protected areas of our Sites, to make purchases or reservations on our Sites, to participate in certain promotions available through our Sites, or for other reasons. In such cases, you may be asked to expressly consent to additional terms, for example, by checking a box or clicking on a button marked “I agree.” This type of agreement is known as a “click-through” agreement. If any of the terms of a click-through agreement are different than the terms of these Terms of Use, the terms of the click-through agreement will supplement or amend these Terms of Use, but only with respect to the matters governed by the click-through agreement. In addition, certain policies or terms of sale may apply to online purchases or reservations made on our Sites, which may deemed accepted when you complete or confirm your purchase or reservation. All additional terms and click-through agreements as described in this paragraph are referred to as “Additional Terms.”

Our Sites contain text, graphics, video, audio, or other content provided by Vail Resorts or its partners (collectively, “Vail Resorts Content”) and such content is protected under applicable intellectual property laws.  All Vail Resorts Content and related intellectual property rights are the property of Vail Resorts or the material is included with the permission of the rights. Vail Resorts grants you permission and license to lawfully access and use these Sites and to display, print, or download one copy of the Vail Resorts Content on any single computer for your personal, noncommercial use only, provided that you (a) do not modify the Vail Resorts Content; (b) you retain any and all copyright and other proprietary notices contained in the Vail Resorts Content; and (c) you do not copy, post, distribute or transmit the Vail Resorts Content on any other website, via any network computer or broadcast the Vail Resorts Content in any media.

You expressly recognize and agree that Vail Resorts' trademarks, including our resort and hotel names and logos (the "Vail Resorts Marks") are the sole property of Vail Resorts. You are not authorized to display or use the Vail Resorts Marks or the trademarks, product names, company names, logos, service marks and/or trade dress of any other owners featured on our Sites without the prior written permission of the owner.

Any applicable software you may download from or access on our Sites, including any files, images, or data accompanying the software (collectively, the "Software") are licensed to you by Vail Resorts for the limited use described in the preceding paragraph. Vail Resorts transfers no right, title or interest in the Software to you. Vail Resorts retains full and complete title to the Software, and all intellectual property rights therein. You may not redistribute, sell, decode, reverse engineer, disassemble, or otherwise reduce the Software to a human-perceivable form.

Some of our Sites may provide you with the ability to add, create, upload, submit, distribute, post, or share on or through the Site, content, including without limitation information, website links, opinions, photos, profiles, graphics, videos, and audio clips (“User Content”). For example, the Epic Mix service allows you to upload your photographs to the Epic Mix Site for posting and sharing through your Epic Mix account.

By posting any User Content on the Site, you expressly grant, and represent and warrant that you have the right to grant, to Vail Resorts a non-exclusive, irrevocable, worldwide, transferable, royalty-free, perpetual license to publicly display, publicly perform, reproduce, distribute, create derivative works, and sublicense your User Content in any manner or through any media now known or later developed without any payment to you.  

Vail Resorts may choose, in its sole discretion, to pre-screen, edit, refuse, move or remove any User Content posted to the sites. You agree that exercise of that discretion by Vail Resorts does not convert the User Content into Vail Resorts Content.

You agree to not use the Sites to:

(a) upload, post, e-mail or otherwise transmit any User Content that is unlawful, harmful, threatening, abusive, harassing, tortious, defamatory, vulgar, obscene, offensive, libelous, invasive of another's privacy, hateful, or racially, ethnically or otherwise objectionable; 

(b)  engage in or facilitate harassing conduct aimed at any other person or entity;

(c)  harm minors in any way; 

(d)  impersonate any person or entity or falsely state or otherwise misrepresent your affiliation with a person or entity; 

(e)  forge headers or otherwise manipulate identifiers in order to disguise the origin of any content transmitted through the Sites; 

(f)  upload, post, e-mail or otherwise transmit any User Content that you do not have a right to transmit under any law or under contractual or fiduciary relationships (such as inside information, proprietary and confidential information learned or disclosed as part of employment relationships or under nondisclosure agreements); 

(g) upload, post, e-mail or otherwise transmit any User Content that infringes any patent, trademark, trade secret, copyright or other proprietary rights of any party; 

(h) upload, post, e-mail or otherwise transmit any unsolicited or unauthorized advertising, promotional materials, "junk mail," "spam," "chain letters," "pyramid schemes," or any other form of solicitation; 

(i) upload, post, e-mail or otherwise transmit any material that contains software viruses or any other computer code, files or programs designed to interrupt, destroy or limit the functionality of any computer software or hardware or telecommunications equipment; 

(j) interfere with or disrupt the Sites or servers or networks connected to the Sites, or disobey any requirements, procedures, policies or regulations of networks connected to the Sites; 

(k) violate any applicable local, state, national or international law, and any regulations having the force of law. 

Vail Resorts provides the option for you to share your experiences at our resorts with others through your Epic Mix account and the Epic Mix mobile applications. If you open an Epic Mix account, you understand that Vail Resorts will collect and maintain information related to your use of your ski pass at our resorts. Vail Resorts publishes that information to your Epic Mix account in order to provide the Epic Mix service to you.  If you agree to have your picture taken by one of our professional photographers, we will upload the photographs to your Epic Mix account in order to provide you with the Epic Mix photography services. We will also collect and publish the User Content, such as your personal photographs, that you submit in connection with your Epic Mix account.

The Epic Mix service allows you to share content through various platforms, websites, and mobile applications, including Facebook and Twitter. You understand that Vail Resorts does not control what information gets published to those sites or who has access to that information. Those sites are managed by third parties and governed by the term of use and privacy policies published on those sites. 

Epic Mix allows you to upload and share photographs and tag or identify other Epic Mix users in a photograph. You agree not to tag users without their consent. You agree not to post a photograph of a minor child or tag a minor child in a photograph without the consent of that child’s parent or guardian. If a user requests that you remove a photo containing their image or delete a tag, you will do so immediately.  Vail Resorts reserves the right to remove photographs or tags at its discretion.

You understand that when you publish User Content to Epic Mix using the “public” setting (including posting photographs), it means you are allowing anyone to access and use that User Content.

You understand that Epic Mix allows you to manage who can see User Content and other information in your Epic Mix account. To learn more about managing your Epic Mix account settings, visit our Epic Mix Privacy FAQ.

Vail Resorts respects the intellectual property of others, and we ask our users to do the same. If you believe that content on the Sites infringes your work, or the work of a third party for whom you are authorized to act, please send a notice of the alleged infringement to Vail Resorts’ copyright agent including all of the following information, pursuant to the Digital Millennium Copyright Act of 1998 (“DMCA”):

An electronic or physical signature of the intellectual property owner, or an agent authorized to act on behalf of the owner; 

A description of the work that you claim has been infringed, including the URL, website location, or other identifying characteristics; 

Your name, company name, address, telephone number, fax number, and e-mail address (and, if you are not the owner of the intellectual property, the name of the owner); 

A statement by you that you have a good-faith belief that the described use of the work is not authorized by the intellectual property owner, its agent, or the law; 

A statement by you, made under penalty of perjury, that the information in your notice is accurate and that you are either the intellectual property owner or an agent authorized to act on behalf of the intellectual property owner.

Please send the notice of alleged infringement by any of the following:

Attn: Copyright Agent 
U.S. Mail: The Vail Corporation
390 Interlocken Crescent 
Broomfield, Colorado 80021
E-mail: comments@vailresorts.com 
(please include “attn: Copyright Agent” in the subject line)
Fax:   (303) 404-6422

Vail Resorts, Inc. and its subsidiaries and affiliates (together, “Vail Resorts”) reaches out to social media users to seek their permission to feature our favorite content on our various websites, social channels, and other Vail Resorts’ marketing and advertising media (collectively, the “Sites”), and other advertising outlets including paid advertising. You are reading this because Vail Resorts has requested your permission to use your social media content in this way.

If you choose to allow us to use your social media content (such as photos, text, graphics, audio, or video), including your name, profile information and location information associated with such content (collectively, “User Content”) by replying to Vail Resorts’ request with the hashtag #MyEpicPic, you agree to these Terms of Use and to Vail Resorts’ Online Privacy Policy located at snow.com/footer/privacy.aspx.

In addition, to the extent your User Content is displayed on the Sites you will also be subject to the Terms of Use for the Sites located at snow.com/footer/terms-and-conditions.aspx. If you do not agree to all of the terms of these Terms of Use, please do not submit User Content in response to a Request. Vail Resorts reserves the right to alter these Terms of Use without advance notice by posting a revised Terms of Use. Accordingly, you should review the Terms of Use each time you grant permission to Vail Resorts to feature your User Content.

Vail Resorts’ policy is that it does not accept any User Content that is libelous, defamatory, harassing, threatening, bigoted, racist, hateful, violent, vulgar, obscene, pornographic, or otherwise offensive or that harms or can reasonably be expected to harm any person or entity, whether or not such material is protected by law. You agree and represent and warrant that the User Content complies with this policy.

By submitting your User Content, you confirm that you are at least the age of your majority in your state of residence. Ownership

You agree and represent and warrant that you own or have the necessary rights and permissions including, without limitation, all copyrights, music rights, and publicity rights (with respect to any person) contained in the User Content, without the need for payment to any other person or entity, to use and exploit, and to authorize Vail Resorts to use and exploit your User Content in all manners contemplated by these Terms of Use. You further agree to indemnify and hold Vail Resorts harmless from any claims or expenses (including attorneys’ fees) by any third party arising out of or in connection with our use and exploitation of you User Content resulting from a breach of these Terms of Use.

You retain ownership of any User Content you submit to Vail Resorts in response to a Request and grant to Vail Resorts and its respective agents, licensees, sublicensees, contractors, successors, and third-party service providers, and their respective retail partners, marketing or public relations agencies, and other affiliates (the “Licensed Parties”) a worldwide, perpetual, irrevocable, royalty-free, fully-paid, non-exclusive, transferable, sub-licensable right to use, reproduce, transmit, print, publish, publicly display, exhibit, distribute, redistribute, copy, index, comment on, modify, transform, adapt, translate, create derivative works based upon, publicly perform, publicly communicate, make available, and otherwise exploit any User Content, in whole or in part, in all media formats and channels now known or hereafter devised (including in connection with Vail Resorts services or goods and on the Sites, any Vail Resorts Properties, third-party websites, social media pages, paid advertising in any medium (including broadcast), services, applications, and/or platforms), in any number of a copies and without limit as to time, manner, and frequency of use, without further notice to you, without attribution (to the extent this is not contrary to mandatory provisions of applicable law), and without the requirement of permission from or payment to you or any other person or entity.

Vail Resorts does not accept or consider unsolicited creative ideas, suggestions or materials. In connection with any User Content you submit to Vail Resorts – whether or not solicited by Vail Resorts -- you agree that any creative ideas, suggestions or other materials you submit are not being made in confidence or trust and that no confidential or fiduciary relationship is intended or created between you and Vail Resorts in any way, and that you have no expectation of review, compensation or consideration of any type. This policy applies without limitation to any User Content you submit in response to a Request.

These Terms of Use are personal to you and may not be assigned or transferred by you for any reason without the prior written consent of Vail Resorts. These Terms of Use are governed by and interpreted in accordance with the laws of the State of Colorado. Exclusive jurisdiction and venue for any legal proceedings related to these Terms of Use shall be in the state and federal courts located in Denver, Colorado. If we fail to enforce any provision of these Terms of Use, it will not be considered a waiver of our rights. If any portion of these Terms of Use is to be unenforceable, then the remaining clauses and provisions will remain in full force and effect. These Terms of Use, including Vail Resorts’ Online Privacy Policy and the Terms of Use for the Sites constitute the entire agreement between you and Vail Resorts regarding your submission of User Content, superseding any prior agreements between you and Vail Resorts with regard to your submission of User Content. All of Vail Resorts’ rights and obligations under these Terms of Use are freely assignable by Vail Resorts in connection with a merger, acquisition, or sale of assets.

Updated: September 19, 2025

VAIL RESORTS PRIVACY NOTICE

Vail Resorts Inc., through its subsidiaries, provides a variety of resort services around the world (together, “Vail Resorts”). We value you as a guest and know that you care how information about you is collected and used. This Privacy Notice (the “Privacy Notice” or “Notice”) informs you about what information we collect and how we use it. This Notice is part of the Terms of Use published on our Sites. Click here to review the Terms of Use.

This Notice applies to the Personal Information we collect when you visit any Vail Resorts website or use an online or mobile application, such as EpicMix®, Emma™, the Perisher Dashboard, or other Vail Resorts application - where the Notice is referenced (our “Sites”). The Notice also applies to the Personal Information we collect when you visit any of our resorts, retail locations, rental locations, lodging, events sponsored in whole or in part by Vail Resorts, or other service providers worldwide (our “Locations”). By interacting with Vail Resorts through our Sites or providing specific information at any of our Locations, you consent to the use of Personal Information that is collected or submitted as described in this Privacy Notice.

When we use the term “Personal Information” we mean information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a natural person or household, such as a real name, postal address, e-mail address, telephone number, payment information, pass or lift ticket ID number or identities, profile photographs and location information. When other information (such as consumer preferences, demographic information, or opinions about an identified individual or reasonably identifiable individual) is directly associated with Personal Information, we treat this other information as Personal Information. Information that is de-identified, aggregated, or anonymized will not be considered Personal Information. Publicly available information (made available from federal, state, or local government records) may be considered Personal Information, and may only be processed for the purpose for which it was published.

When visiting our Sites, interacting with us (e.g., over the phone, by email) or providing information at any of our Locations, we collect the following types of Personal Information:

Identification data (e.g., first name, last name, postal address, phone number, email address);

Payment details or methods and transaction information (e.g., when you purchase lift tickets, event tickets, or goods, or book accommodations online);

Location data (e.g., the location where you stay or ski, the location of an event at one of our Locations that you attend, location data sent by your device, the runs that you ski or ride, the ski lifts that you ride, a top level domain name such as .com, .gov., .au, .ca);

Connection data (e.g., IP address, connection speed, type of browser used and information communicated by your browser, mobile network information, data automatically communicated by your device);

Device information (e.g., device type, screen size, operating system);

Data regarding your use of our Sites (e.g., date and time of visits, viewing information, pages viewed, keystroke activity, time spent on pages, scroll activity, click/touch information, content you provide, such as through email or messages, and mouse movements);

Information relating to your preferences and activities (e.g., vertical distance by day; calories burned; time spent skiing or riding; individuals with whom you form groups for skiing or riding, as reflected in your use of our applications; frequency with which you use or visit various facilities, services, programs, or Locations; events attended);

Details of ski-related accidents and other incidents;

An assessment of your skiing/riding ability; and

Photographs and video of you at our Locations or that you otherwise submit; and

Demographic information (e.g., household information, number of children, age ranges, gender).

In addition to the above, we may combine information you have provided to us on our Sites with information you have provided to us offline, including information you have provided to us at one of our Locations, and we may store this information together in your customer profile. For example, we may combine data automatically collected when you use your season ski pass, attend an event, rent equipment at one of our Locations, or otherwise visit one of our Locations, or data you provide to us when you stay at one of our hotels or resorts, with your customer profile. In addition, we may use your devices’ connection to WiFi, Bluetooth, or GPS in order to provide services specific to your use of our Sites or other accounts as described in this Privacy Notice. This enables us to provide the best experience possible when you visit our Locations.

If you provide us with Personal Information of other persons, for example information about the receiver of a gift, gift card, gift certificate or a referral, please provide their Personal Information to us only if you are allowed to do so pursuant to applicable data protection laws and only if the other person would agree to you providing Personal Information to us for the purposes the information is collected and processed according to our Privacy Notice.

Some personal information included in this section is considered “Sensitive Personal Information” or “Sensitive Data” under certain data privacy regulations. Where required by law, your explicit consent to collection, processing, or transferring of such Sensitive Personal Information will be obtained. Appropriate security and protection measures will be deployed that will be congruent with the nature and risks associated with the data and processing activities.

When providing Personal Information as described in this Notice, that Personal Information is primarily collected directly from you (e.g., when you fill out a form at one of our Locations or on one of our Sites) and you will know the precise information being collected by us. In certain circumstances, however, the information may be collected indirectly or from other sources, for example:

when a third party provides information about you (e.g., if someone orders a gift, gift card, or gift certificate online and wants to send it directly to you, he/she must provide us with your name and address; if third parties, including travel agents or business partners with whom we have joint marketing or service providing arrangements, provide information about you);

when your electronic communications devices, such as smartphones, tablets, or computers, automatically submit information;

when technology implemented at our Locations provides us with information (e.g., when your ski pass is scanned at a chairlift);

when we are provided information from other business partners;

when you are at one of our Locations, and we take photographs or video of you; and

when such information is available from public sources.

In certain limited circumstances, third-party service providers may collect information on our behalf, though such collection will always be within the context of the service provided. We may also automatically collect certain information as described in our Cookie Notice, but this is limited to the degree to which that information is considered Personal Information. In particular, we may collect personal and non-personal information through the following additional channels:

our own cookies on our Sites;

3rd party cookies on our Sites;

social media networks; and

3rd party software applications.

We use your Personal Information for the following purposes, all of which relate to the relationship between you and us, and the services we provide:

to provide you or the person of your choice with the services and/or products you requested (e.g., passes—including use of your phone as your pass/ticket via Bluetooth—, reservations, services offered by our Sites—such as the summary of your ski day, and ability to share), to perform transactions, in particular to check your identity or the identity of the person you designated, as well as for billing and shipping purposes;

providing you with souvenir, photography and video services; and

to provide you and/or the person you designated with after-sale support in case you encounter any difficulties following your transaction with us.

We also may process your Personal Information for the purposes listed below, which are necessary for us to pursue our legitimate interest and provide you with quality services and products:

for security and fraud prevention purposes as well as for protecting our rights, pursuing available remedies and enforcing our Terms of Use;

to administer our systems, debug, and improve the performance and accessibility of our Sites and Locations;

to monitor and optimize the use of our facilities (e.g., when you scan your pass and ride one of our chairlifts, we use such information for monitoring the use of our chairlifts; improvement of facilities based on number of attendees at events);

to better understand your use of our products, services, programs, and events; and

to improve our Sites, Locations and, more generally, our products, services, programs, and events.

In addition, with your consent, we may also process your Personal Information:

to provide you with marketing communications, recommendations and special offers regarding our products and services, as well as products and services of third parties which might be of interest to you, and to give you the opportunity to enroll in our loyalty program; and

to combine your data and implement profiling activities in order to better understand your needs, expectations and preferences and provide you with personalized content and targeted advertising accordingly.

By providing your residential or wireless phone number(s) to us, you expressly consent to receive certain non-marketing calls and text messages from or on behalf of Vail Resorts, where permitted by law. Your consent to receive calls or texts is not a condition of any purchase. Consent to receive calls or text messages can be revoked at any time; please follow the unsubscribe link in the relevant communications or contact us using the link at the bottom of the Notice. Even after you opt-out or update your marketing preferences, however, we may still contact you for transactional or informational purposes. These include, for example, customer service issues, returns or product-related inquiries, surveys or recalls, or any questions regarding a specific interaction.

Please refer to the Your Choices and Rights and State Privacy Rights sections below for information regarding how you can manage your options and exercise your rights with respect to your Personal Information.

This Cookie Notice applies to any Sites operated by or on behalf of Vail Resorts, which may include other interactive properties linked through this and other Sites. We use technology such as “cookies” to help us provide customized services and as a means to collect dependable and consistent traffic data. A “cookie” is a small piece of data that is sent to a user’s browser from a web server and stored on a user’s hard drive.

These cookies, along with other technologies, such as web beacons, may also be used by Vail Resorts corporate partners and on co-branded websites to help us understand how you use our products and Sites and better provide advertising to you.

We may use third-party advertising companies to customize the advertisements you see on our Sites, on other websites, or on your mobile or other devices. These companies may use cookies, web beacons, or other technologies to collect information about your use of our Sites and other websites and applications, including in particular your IP address, web browser, mobile network information, pages viewed, time spent on pages or in applications, and links clicked. We may use this information to analyze data, determine the popularity of certain content, deliver advertising and content targeted to your interests, and better understand your online activity. Our service providers are bound by contract to keep your Personal Information confidential and use it only for the purposes laid out in the contract on our behalf. For more information about online behavioral advertising, or to learn about your choices related to such practices, please visit http://www.aboutads.info/choices or http://www.networkadvertising.org/choices.

By clicking to accept cookies, you are consenting to our use of cookies and similar technologies in accordance with this Cookie Notice. If you do not agree to our use of cookies and similar technologies, and are in a region with laws that may require additional choices, you can modify your cookie and similar technology settings for certain optional functional and advertising analytics and, opt out of “sharing” for targeted advertising (defined as cross-context behavioral advertising by California and similar terms under other states laws) for our Sites via the banner that appears at the bottom of the Site during your first visit, or by selecting “Your Privacy Choices” link in the footer of that Site. Please be aware that restricting cookies may impact how our Sites operate for you, and you may be unable to use all of the functionality of our Sites.

Cookies are not intended to harm your PC or do not contain any viruses. Please note that most browsers allow you to manage your cookies preferences by changing your settings. You may have the possibility to set your browser to: (i) automatically accept or refuse all cookies; (ii) automatically accept or refuse first party cookies and/or third parties cookies; (iii) notify you before any cookies are placed, so that you get the opportunity to decide whether you are willing to accept it or not.

Consequently, if you accept cookies in the first place but later change your mind and want to opt out, you may use your browser settings for deleting cookies already placed on your electronic devices and/or change your browser settings to refuse any further cookies or particular further cookies.

In addition, you may wish to visit www.aboutcookies.org, which contains comprehensive information on how to do this on a wide variety of browsers, or http://www.youronlinechoices.com/, which enables you to manage the advertisement cookies placed on your devices.

Some of our Sites utilize third-party analytics tools, to track page content and viewing information, pages viewed, keystroke activity, time spent on pages, scroll activity, click/touch information, and mouse movements. One tool our sites utilize is Mouseflow so to learn more about Mouseflow's privacy practices, please consult https://mouseflow.com/legal/company/privacy-policy/. You can also opt-out at http://mouseflow.com/opt-out.

Under limited circumstances we may disclose the Personal Information we collect to third parties for all or part of the above-mentioned purposes and to provide certain, specific services or opportunities offered by the below third parties. Examples of those circumstances are described below, along with some of the steps we take to limit the manner in which your Personal Information is used.Service Providers: We may share your information with companies that provide support services to us (such as credit card and payment processors, printers, mailing houses, analytics providers, claims adjusters, call center/chat providers, web hosts, application developers, event co-sponsors, concessionaires, resort management boards responsible for management and planning for the development, promotion and use of our Locations, or providers of online reservation services) or that help us market our products and services (such as email or text messaging vendors).

Ski Pass Partners: Vail Resorts sometimes enters into contractual relationships with other resorts that we do not own so that our customers can access skiing or other resort services at those resorts.

With Other Vail Resorts Entities: Personal Information we collect may be shared, consistent with this Notice, with other Vail Resorts entities, including current or future parents, affiliates, subsidiaries, and entities sharing common ownership with Vail Resorts. All of the Vail Resorts entities are bound to this Privacy Notice.

Partner Promotions and Events: We may occasionally co-sponsor events with business partners or provide you opportunities to register for special promotions or services provided in conjunction with our business partners. We may share your information with those business partners to help us market or improve our products and services, and we will give you a clear notice if you are providing information to such third party. In addition, we may also arrange to send you marketing and promotional information of other companies that we think might be of interest to you, only if you tell us that you want to receive these sorts of materials.

In Connection with Corporate Events: In the event of a merger, reorganization, acquisition, joint venture, assignment, spin-off, transfer, or sale or disposition of all or any portion of our business, including in connection with any bankruptcy or similar proceedings, we may transfer any and all Personal Information to the relevant third party. Your Personal Information would remain subject to this Notice, unless notified otherwise.

Credit Card Token Data: If you make a transaction using your credit card, we use third-party service providers to securely anonymize your payment card information and replace it with a unique, random identifier called a "token." This token information is used to process your transaction while protecting your actual card information from exposure or breaches. Additionally, we may receive this token information from our third-party service providers and associate it with other Personal Information about you to: provide you with marketing for our goods and services via email, SMS message, and the My Epic app; and to conduct research and analytics to improve our services, marketing, and product offerings.

In all the above circumstances, any third-parties or partners are only authorized to use the Personal Information we share with them for the particular purpose of delivering the service, opportunity, or access we are working with them to provide. In addition, we only disclose the information they need to provide the specific service, function, or opportunity, including providing aggregated or de-identified data when possible. All Personal Information is shared pursuant to written contracts with the third party in line with applicable laws.

In addition, we may release Personal Information: (i) to the extent we have a good-faith belief that such action is necessary to comply with any applicable law; (ii) to enforce any provision of our contracts/agreement with you, protect ourselves against any liability, defend ourselves against any claims, protect the rights, property and personal safety of any user, or protect the public welfare; (iii) when disclosure is required to maintain the security and integrity of the service, or to protect any user’s security or the security of other persons, consistent with applicable laws (iv) to respond to a court order, subpoena, search warrant, or other legal process, to the extent permitted and as restricted by law; (v) in the event that we go through a business transition, such as a merger, divestiture, acquisition, liquidation or sale of all or a portion of our assets; or (vi) for an additional purpose that is directly related to and compatible with the original purpose for which the Personal Information was collected.

Our Sites contain direct links to sites offered by third parties (e.g., our strategic alliance partners’ sites, co-branded event sites, or websites belonging to community partners). Those third-party sites are not covered by this Privacy Notice.

Some of the sites may give you the option of sharing your thoughts, Personal Information, or skiing and snowboarding experiences automatically on their platforms. If you choose to share information with a third-party site such as Twitter or Facebook, or a third-party service such as Apple Health, the information you choose to share is not subject to this Privacy Notice. You should review the privacy policies of those sites or services to make an informed decision about whether to share your information. Further, you should review your account settings on those sites to ensure that you are comfortable sharing your information with the audience chosen in that account.

In addition to other purposes outlined in this Notice, Vail Resorts will use information collected through your My Epic and/or other Vail Resorts accounts, such as the Perisher Dashboard, to establish, maintain and manage your account. Vail Resorts may combine this information with your location information collected via Bluetooth or GPS, in order to provide some of the services via our Sites. Depending on the notification options you choose, we may also send you emails, push notifications, or text messages related to your account, such as a summary of your day when you ski or snowboard, or awards or special offers when certain milestones have been achieved. You may unsubscribe from receiving such messages by managing your account settings.

Your Vail Resorts accounts allow you to share certain information within the application or on social media or other third-party sites. In particular you can view or share:

your name (or display name if preferred);

your statistics on certain applications;

badges earned, date of becoming a Vail Resorts skier/rider, date last active at Vail Resorts, goals and progress towards goals;

you position on leaderboards;

the number of days, streak (number of days you have skied/ridden in a row), lift rides (which may include each scan of your ski pass: location, date and time), and vertical distance you have skied or ridden; and

photos, social media accounts connected to the application.

You can manage the content and information you share when using your account through the privacy settings you select. The settings allow three basic types of information sharing:

Private: Your information is not visible to other application members or to the public. You will not be visible on leaderboards and your name/email address will not be searchable on these applications.

Share within application: Other application members who have been accepted as friends will be able to see the above details about you that you have chosen to share with them.

Share Socially: The above details will be shared via any social media accounts connected to the application. If you choose to link your application account to third party sites, such as Facebook, you can manage what information you want to share with each of these sites automatically, or you can choose what content to share manually. As described in this Notice, if you choose to share information with a third-party site, the information you share on that site is not subject to this Privacy Notice. You should review the privacy policies of those sites to make an informed decision about whether to share your information.

Use of Bluetooth and GPS

To provide digital lift ticket service allowing utilization of your phone as a lift ticket or Epic Pass, and/or to allow use of maps in MyEpic, we use information from devices that broadcast Wi-Fi, Bluetooth, and Global Positioning System (“GPS”) signals broadcast from your mobile device. For example:

if you use your phone as your lift ticket or Epic Pass, the application will use Bluetooth to enable such functionality;

MyEpic Time uses Wi-Fi and Bluetooth signals anonymously to calculate the line times at participating chair lifts; or

if you use the MyEpic Maps functionality, your phone's GPS signal will be used to display your location on a map in order to provide you with the customized map functionality.

Unless necessary as a part of the services (e.g., using your phone as your lift ticket) we do not connect information broadcast from your device to link to or collect Personal Information about you. If you do not wish for your information to be included in things like the wait time calculation, you can turn off your device’s Wi-Fi and Bluetooth services, though be aware that may reduce the availability of other services. With regard to GPS, your current location is only used to update your location on MyEpic Maps and is not stored by MyEpic. If you do not wish to see your personal location on the map, you can turn off GPS location services on your device at any time.

For more information about MyEpic accounts, visit these FAQs.

We do not knowingly collect Personal Information on our Sites from children under the age of 13 without the prior consent of the child’s parent or guardian.

Children and Vail Resorts Applications

Children under age 13 may only open a Vail Resorts application account (such as an MyEpic or Perisher Dashboard account) with parental consent. After parental approval is received and verified, the child’s account will be created. Parents who approve the creation of a child account understand that we will collect the following information about the child: an email account, name, date of birth, gender, state, zip or postal code, country. We will maintain that information in the application account and combine it with information collected offline, such as the child’s chair lift rides at our resorts, attendance at events sponsored in whole or in part by Vail Resorts, information about the child’s ski school experience, pictures taken by Vail Resorts photographers, and race times. We will only collect information about your child for the purpose of providing the account services you have enabled and for providing account features and notifying you and your child of information related to the account. We will not use the information to market other products or services to your child and will not sell or share the information with others for those purposes.

Application profiles created for children under 13 have restricted privacy features and are only viewable by you, your child, and other family members linked to your account. The child’s information is not visible to other application members or to the general public, and is not visible on leaderboards or searchable on Vail Resorts applications such as MyEpic. In addition, children under age 13 are not able to link to third party sites, such as Facebook.

If you believe that a child under age 13 (or other age applicable in a different jurisdiction) has provided Personal Information to us without the consent of a parent or guardian, has created an account of any kind without the consent of a parent or guardian, or if you wish to delete your child's Vail Resorts application account or revoke consent, please notify us at DataPrivacy@vailresorts.com (or in Australia, by emailing privacy@perisher.com.au) as soon as possible so their data may be deleted.

If you agreed to receive communications from us, our Sites give you the option of not receiving future communications by sending an email to DataPrivacy@vailresorts.com (or if you are in Australia, by sending an email to response@mail.perisher.com.au) or by clicking on the link enabling you to unsubscribe displayed at the bottom on each of our communications. You can also exercise the above-mentioned option by visiting our Consumer Communication Preference Center.If you have a snow.com or epicpass.com account, you can manage your information and privacy preferences by logging into your account at www.snow.com or www.epicpass.com.

If you have an MyEpic account, you can manage your information and privacy preferences by logging into your account at www.MyEpic.com (or in Australia, by logging into your account at www.epicaustraliapass.com.au).

Depending on the state in which you reside, you may have certain privacy rights regarding your personal data. If you are a California resident, please see our “Notice to California Residents” section below. For other state residents, your privacy rights may include (if applicable):

the right to confirm whether or not we are processing your personal data and to access such personal data;

the right to obtain a copy of your personal data that we collected from and/or about you in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the information to another controller without hindrance, where the processing is carried out by automated means;

the right to delete personal data that we collected from and/or about you, subject to certain exceptions;

the right to correct inaccurate personal data that we maintain about you, subject to certain exceptions;

the right, if applicable, to opt out of the processing of your personal data for purposes of (1) targeted advertising; (2) the “sale” of your personal data (as that term is defined by applicable law); and (3) profiling in furtherance of decisions that produce legal or similarly significant effects concerning you;

if we are required by applicable law to obtain your consent to process sensitive personal data, the right to withdraw your consent; and

the right not to receive discriminatory treatment by us for the exercise of your privacy rights.

You can exercise the above-mentioned rights by visiting our Consumer Privacy Rights Request Form, emailing DataPrivacy@vailresorts.com calling us by telephone at 1-866-684-5604 (in Australia, by emailing privacy@perisher.com.au). If you submit a request to delete online, you may be asked to confirm separately that you want your Personal Information deleted.

Depending on how the applicable privacy law defines a “sale,” we may sell personal data to third parties in certain, limited circumstances. For instance, if you are a resident of Colorado or Connecticut, our use of cookies and tracking technologies constitutes a sale of personal data to third-party advertisers. We also use cookies and other tracking technologies to display advertisements about our products to you on nonaffiliated websites, applications, and online services. This is “targeted advertising” under applicable privacy laws. We do not use personal data for profiling in furtherance of decisions that produce legal or similarly significant effects concerning individuals. For more information about our use of cookies and similar technology, please review our Cookie Notice.

The California Consumer Privacy Act, as amended by the California Privacy Rights Act of 2020 (“CCPA”), requires that we provide California residents with a privacy policy that contains a comprehensive description of our online and offline practices regarding the collection, use, disclosure, sale, sharing, and retention of personal information and of the rights of California residents regarding their personal information. This section of the Privacy Notice is intended solely for, and is applicable only as to, California residents. If you are not a California resident, this section does not apply to you and you should not rely on it.

The CCPA defines “personal information” to mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular California resident or household. Personal information does not include publicly available, deidentified or aggregated information or lawfully obtained, truthful information that is a matter of public concern. For purposes of this “Notice to California Residents” section we will continue refer to this information as “Personal Information,” as previously defined.

If you are a California resident and a current or former employee, job applicant, or independent contractor of ours, please see the applicable privacy notice for more information on our collection and use of your Personal Information in that capacity.

We currently collect and, in the 12 months prior to the effective date of this Privacy Notice, have collected the categories of Personal Information described above in this Notice. We collect Personal Information directly from California residents and, in the case of website users, from advertising networks and internet service providers. We do not collect all categories of Personal Information from each source

In addition to the purposes stated above in the section “How We Use Your Personal Data” we currently collect and have collected the above categories of Personal Information for the following business or commercial purposes:

auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards;

helping to ensure security and integrity to the extent the use of your Personal Information is reasonably necessary and proportionate for these purposes;

debugging to identify and repair errors that impair existing intended functionality;

short-term, transient use, including, but not limited to, non-personalized advertising shown as part of your current interaction with us, provided that your Personal; Information is not disclosed to another third party and is not used to build a profile about you or otherwise alter your experience outside the current interaction with us;

performing services, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytic services, providing storage, or providing similar services;

providing advertising and marketing services, except for targeted advertising, to you provided that, for the purpose of advertising and marketing, our service providers and/or contractors shall not combine the Personal Information of opted-out consumers that the service provider or contractor receives from us, or on our behalf with Personal Information that the service provider or contractor receives from, or on behalf of, another person or persons or collects from its own interaction with you;

undertaking internal research for technological development and demonstration;

undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by us, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by us; and


advancing our commercial or economic interests, such as by inducing another person to buy, rent, lease, join, subscribe to, provide, or exchange products, goods, property, information, or services, or enabling or effecting, directly or indirectly, a commercial transaction.

Sale, Sharing, and Disclosure of Personal Information

The CCPA defines “sale” as the transfer of Personal Information for monetary or other valuable consideration. However, Vail Resorts does not knowingly sell and will not sell the Personal Information of any guest. Although we do engage in online activities that may constitute a share of Personal Information under California law. This may include showing you advertisements on other websites.

The following table identifies the categories of Personal Information that we shared to third parties in the 12 months preceding the last update of this Privacy Notice and, for each category, the category of third parties to whom we sold or shared Personal Information. For more detailed information about this type of sharing please review the above sections “Third-Party Advertisers” for details about the specific entities that we may share your data with. 

Categories of Personal Information

Unique personal identifiers (device identifier; cookies, beacons, pixel tags, mobile ad identifiers, or other similar technology; customer number, unique pseudonym or user alias; or other forms of persistent or probabilistic identifiers that can be used to identify a particular consumer or device)

Categories of Third Parties

Advertising network; data analytics provider.

We shared Personal Information to third parties for the following business or commercial purposes:

to better understand how you use our Sites across the various devices you use, and to deliver tailored promotions to our guests;

to track page content and viewing information, pages viewed, keystroke activity, time spent on pages, scroll activity, click/touch information, and mouse movements; and

to better understand your specific preferences and track your activity across our web-based offerings and advertisements.

The following table identifies the categories of Personal Information that we disclosed for a business purpose in the 12 months preceding the last update of this Notice:

Categories of Personal Information (more detail for each in the above sections)

identification data;

payment details or methods and transaction information;

location data;

information relating to your preferences and activities;

photographs and video of you at our Locations or that you otherwise submit; and

demographic information (e.g., household information, number of children, age ranges, gender)

connection data;

device information;

data regarding your use of our Sites;

details of ski-related accidents and other incidents;

an assessment of your skiing/riding ability;

Categories of Third Parties

Service providers;

Ski Pass Partners;

Other Vail Resorts Entities;

Partners in Promotions and Events (to be shared based on a specific event or promotion)

Service providers;

Ski Pass Partners;

Other Vail Resorts Entities

We disclosed Personal Information for the business or commercial purposes described in detail in the “Disclosure of Your Personal Information” section above.

Retention of Personal Information

We retain your Personal Information for as long as necessary to fulfill the purposes for which we collect it, such as to provide you with the service you have requested, and for the purpose of satisfying any legal, accounting, contractual, or reporting requirements that apply to us.

Your Rights

If you are a California resident, you have the following rights with respect to your Personal Information:

the right to know what Personal Information we have collected about you, including the categories of Personal Information, the categories of sources from which we collected personal Information, the business or commercial purpose for collecting, selling or sharing Personal Information (if applicable), the categories of third parties to whom we disclose Personal Information (if applicable), and the specific pieces of Personal Information we collected about you;

the right to delete Personal Information that we collected from you, subject to certain exceptions;

the right to correct inaccurate Personal Information that we maintain about you;

if we sell or share Personal Information, the right to opt out of the sale or sharing;

if we use or disclose sensitive Personal Information for purposes other than those allowed by the CCPA and its regulations, the right to limit our use or disclosure; and

the right not to receive discriminatory treatment by us for the exercise of privacy rights the CCPA confers.

How to Submit a Request to Know, Delete, and/or Correct

You can exercise the above-mentioned rights by visiting our Employee/Applicant Privacy Rights Request Form, emailing DataPrivacy@vailresorts.com calling us by telephone at 1-866-684-5604 (in Australia, by emailing privacy@perisher.com.au). If you submit a request to delete online, you may be asked to confirm separately that you want your Personal Information deleted.

If you are submitting a request on behalf of a California resident, please submit the request through one of the designated methods discussed above. After submitting the request, we will require additional information to verify your authority to act on behalf of the California resident.

Our Process for Verifying a Request to Know, Delete, and/or Correct

We will comply with your request upon verification of your identity and, to the extent applicable, the identity of the California resident on whose behalf you are making such request.

If you maintain a password-protected account, we may verify your identity through existing authentication practices available through your account. Prior to disclosing or deleting the Personal Information, we will ask you to re-authenticate yourself with respect to that account.

If you do not maintain a password-protected account, or if you are an account-holder but we suspect fraudulent or malicious activity with your account, we will verify your identity either to a “reasonable degree of certainty” or a “reasonably high degree of certainty” depending on the sensitivity of the Personal Information and the risk of harm to you by unauthorized disclosure, deletion, or correction as applicable. To do so, we will ask you to verify data points based on information we have in our records concerning you.

Right to Opt Out of Sale or Sharing of Personal Information

If you are a California resident, you have the right to direct us to stop selling or sharing your Personal Information. However, Vail Resorts does not and will not sell the Personal Information of any guest, but we may share your Personal information in accordance with this Notice. You may submit a request to opt out of sharing by visiting Your Privacy Choices and/or via the opt-out mechanisms, the degree to which such sharing is performed via cookies and similar technologies managed by that cookie opt-out.

Right to Limit Use of Sensitive Personal Information

California residents have the right to limit our use or disclosure of sensitive Personal Information if we use it for purposes other than those allowed by the CCPA and its regulations. You may submit a request to limit our use of your sensitive Personal Information through our interactive webform available by clicking on this link: “Limit the Use of My Sensitive Personal Information.”

Notice of Financial Incentive

From time to time, you may have the opportunity to provide Personal Information in exchange for discounts and price differences. For example, we may provide discounts and price differences in exchange for you subscribing to a mailing list.

Signing up for discounts and price differences is optional. By providing your Personal Information during the discount sign-up process, you affirmatively opt in to receiving the financial incentive and to have your personal information processed as described. You have the right to withdraw from the financial incentive at any time. If you opt out of receiving a financial incentive, we will not reduce the value of any financial incentives you previously received from us. If you wish to withdraw from receiving the financial incentive, you may submit such a request at any time by emailing us at dataprivacy@vailresorts.com.

Erasure Law

If you are a California resident under the age of 18 and a registered user of the services, California Business & Professions Code § 22581 permits you to request and obtain removal of content or information posted on the services by you. If you wish to make a request, please contact us at dataprivacy@vailresorts.com. Please be aware that removal does not ensure complete or comprehensive removal of the content or information posted on the services by you and there may be legal reasons for denying your request.

At this time, Vail Resorts’ websites are not able to recognize and or respond to certain browser preference signals or opt-out settings such as Global Privacy Control (“GPC”) or Do Not Track. GPC and “Do Not Track” are browser settings that notify websites of an individual’s privacy preferences. For example, “Do Not Track” is a preference you can set in your web browser to inform websites you visit that you do not wish to be tracked via certain technology like cookies and pixels. Such browser settings must be supported by the website you are visiting to be effective. Vail Resorts is not currently able to support such browser codes, so Vail Resorts will not automatically acknowledge and or respond to your particular settings when you access our websites. However, you may make a request to opt-out of or limit any processing activities as described herein or through the links available on our websites.

Vail Resorts’ headquarters are located in the United States. Through our affiliates, we operate Locations in the U.S., Canada, Australia and Switzerland. Your Personal Information may be transferred, stored or processed by Vail Resorts entities or third parties located in the United States or other locations around the world, in particular where our partner resorts are located, i.e. additional countries in Europe as well as Japan, as described in this Notice. Data protection standards in those countries may differ from the country where you reside.

For individuals in Australia, please note that your Personal Information may be transferred to our affiliates in the United States or Canada for the purposes described in this Notice. Vail Resorts affiliates will handle your Personal Information in a manner consistent with the Privacy Act 1988 (Cth) and Australian Privacy Principles (APPs), and may also be subject to other countries’ privacy and data protection laws that impose requirements similar to the APPs.

Last Updated: March 10, 2026   

Please read this Epic® Shop return and shipping policy (“Policy”) carefully. This Policy (in its entirety) constitutes a binding agreement between you and the Vail Corporation, doing business as Vail Resorts Management Company, including its subsidiaries and affiliates (“Vail Resorts,” “we” or “us”). By purchasing items from Vail Resorts through the Epic Shop, you are agreeing to be bound by this Policy. Vail Resorts expressly reserves the right, in its sole and absolute discretion, to modify any portion of this Policy, or any policy, procedure, or practice. If we make a material change to these Terms, we will dispatch a notice to you of such changes and/or post the amended terms on epicshop.com. 

Epic Shop Return Policy.We want you to love your Epic Shop purchase. If something isnot quite right, we are happy to help within the Policy below.

Items may be returned within 60 days of delivery 

Returned items must be unworn, unwashed, and in original condition 

Original tags must be attached 

Items showing signs of wear, use, or damage will not be accepted 

Returns must be associated with the original Epic Shop order, which allows us to quickly locate and process your purchase.  

Final sale items are not eligible for return or refund 

Items marked as Final Sale are sold as‑is and cannot be returned for any reason 

Except in the case of damaged, or incorrect items, you will be responsible for a flat return fee of $10.95, which will be deducted from the refund 

Except in the case of damaged, or incorrect items, original shipping charges are non‑refundable

Return shipping labels will be provided during the return process 

In those states listed below, certain state-imposed fees may apply to retail orders and returns. These fees are set by state or local regulations and are not retained by Us.

Colorado: An additional state-imposed Retail Delivery Fee of $0.28 will be charged on all returns from addresses in Colorado. This state-specific Retail Delivery Fees will be deducted from your refund or otherwise passed through to the customer at the time of return.

Exchanges are not offered 

If you would like a different item, please return your original purchase and place a new order 

Online purchases cannot be returned in store 

Returns are not accepted at Vail Resorts retail or rental locations 

If you receive an item that is damaged or incorrect, please contact us promptly so we can make it right.

Returned items must be packaged securely to help prevent damage during return shipping. Items damaged as a result of inadequate packaging may be subject to a partial or denied refund.

Returns must be initiated within the return window to be eligible 

We reserves the right to refuse returns that do not meet the criteria listed in this Policy 

Approved returns will be refunded to the original form of payment 

Refunds are processed after the returned item is received and accepted 

Please allow additional time for your financial institution to post the refund 

Last Updated: March 10, 2026   

Please read this Epic® Shop return and shipping policy (“Policy”) carefully. This Policy (in its entirety) constitutes a binding agreement between you and the Vail Corporation, doing business as Vail Resorts Management Company, including its subsidiaries and affiliates (“Vail Resorts,” “we” or “us”). By purchasing items from Vail Resorts through the Epic Shop, you are agreeing to be bound by this Policy. Vail Resorts expressly reserves the right, in its sole and absolute discretion, to modify any portion of this Policy, or any policy, procedure, or practice. If we make a material change to these Terms, we will dispatch a notice to you of such changes and/or post the amended terms on epicshop.com. 

Epic Shop Return Policy.We want you to love your Epic Shop purchase. If something isnot quite right, we are happy to help within the Policy below.

Epic Shop orders are shipped via FedEx Standard Shipping. 

Expedited shipping options are not currently offered. 

Standard shipping is $10.95 per order. 

Free standard shipping is available on orders of $100 or more, before tax and after discounts. 

Shipping fees are calculated at checkout and are non‑refundable, except in cases of damaged or incorrect items. 

Orders are typically processed within 1-3 business days after purchase. 

Delivery timelines begin once your order has shipped and are estimated in business days (Monday-Friday, excluding holidays). 

Delivery times may vary based on destination, weather, carrier delays, or peak demand periods (including holidays and promotional events). 

Orders placed on weekends or holidays will begin processing on the next business day. 

Once your order ships, you will receive a shipping confirmation email with tracking information. 

Tracking updates are provided by the carrier and may take up to 24 hours to appear. 

If your order contains multiple items, products may ship separately and arrive in more than one package. 

You will receive tracking details for each shipment. 

We currently ship to U.S. addresses only. 

We do not ship internationally at this time. 

Please ensure your shipping address is accurate and complete at checkout. 

We are not responsible for delays or delivery issues caused by incorrect or incomplete addresses. 

If you receive an item that is damaged or incorrect, please contact us promptly so we can make it right. 

In these cases, original shipping charges will be refunded, and return shipping will be covered by Epic Shop.